In a press statement released alongside the route, event organiser SweetSpot stressed that the race “urgently requires additional commercial income” for this year’s edition. 

“As well as the title sponsorship of the event, three of the race’s four prestigious jersey classifications (leader, mountains, and best young rider) remain available, while individual partnership packages (including naming rights) have been launched for the first time for selected stages.” 

The event is also without a vehicle sponsor for its race convoy. 

So far, the Women’s Tour has partnered with a handful of businesses, including Brother UK, Accurist and cycleGuard. Cottages.com will also continue to support the race in 2023, after the holiday rental company's contributions meant the race was able to be broadcast live for the first time last year. 

Mick Bennett, the race director of the Women’s Tour, said: “Given the current economic climate, we have had to work harder than ever before to put together a race befitting of the world’s best teams and riders, so I must thank all of our stakeholders for their continued support of the event. 

“We look forward to seeing engaged communities, packed towns, and crowded cities at this year’s race.” 

The Women's Tour began as a five-day event in 2014, before a sixth stage was added in 2019. Last year, Elisa Longo Borghini clinched the overall title, collecting enough bonus seconds on the final day to move into the race lead. 

Further details of this year's route, as well as a list of the competing teams, will be released in the coming weeks.